To make Selling a distinct and highly respected profession both within and outside the work-place.
To ensure that Selling is no longer seen as all-comers’ affair or a job for school drop-outs.
To drastically reduce all the major causes of organisational anxiety about Sales people.
To make people within and outside organizations to really appreciate the importance of Selling and the key role of Sales people in their lives.
To ensure that people entrusted with the goods and services of organizations conduct themselves with the highest level of integrity and professionalism in both their corporate and private lives.
To creatively and progressively enhance the knowledge and skills of all Sales people in the country.
To help members to continuously expand their social, intellectual and corporate networks.
To offer members a platform for regular interaction and socialization with people of like disposition and interests.
To secure, maintain, protect and promote the interest of all professional Sales people in Nigeria.
To inspire members of the profession to leverage their unique skills and opportunities to play more impactful roles in both their organizations and the society at large.
To unapologetically promote a very strong bonding among members of the Sales profession as well as fierce group solidarity, especially in any member’s ‘hour of need’.