Thanks to highly sophisticated click-tracking tools and customer data, businesses of all sizes now have access to unprecedented insights into consumer behavior. Remarketing, the specific ad targeting of consumers who have previously visited a business’s website, is one powerful way these insights are being used in brands’ digital marketing strategies.
“Remarketing is so powerful because it allows marketers the opportunity to continue the conversation, that otherwise may have only been a 30-second decision on the part of the consumer,” said Jason Hobbs, founder and president of digital marketing company The Found Group. “When someone comes across the website of a small business, the potential consumer’s initial experience may not be enough for him or her to make a decision. That’s where remarketing comes in.” (more…)